There are many authors who juggle writing, edits, marketing and social media and wow, it’s a lot of work. Is it worth it? Is writing that book worth it? Yes. The thing is authors, especially Indie authors, are having to up their social media skills. Indie authors are finding ways to reach readers and how you might ask? Well, there’s a number of ways but it boils down to one word – networking.
Here’s how I view networking. It’s that hand shake, that eye to eye contact introduction but today it’s made via many mediums like Facebook, twitter, social networking groups like Goodreads, yahoo groups and blogs. Again, is it worth it? You’ll have to be the judge of that but gaining readers is key to any authors’ success. Another key thing to gain readers is to write more books. So yes, it’s a juggling act.
Traditionally published authors might have enjoyed being whisked from book signing to book signing thanks to their publisher but unless an Indie author has lots of funds lining their pockets they are doing things outside the box. Indie authors are linking together, going on virtual blog tours, creating author Facebook pages and even setting up character tweets from their books. Is it working? You bet it is. Are traditional publishing houses paying attention? Oh yeah.
Social media is about chatting. It’s got to be a two-way conversation. Pimping your book over and over again turns people off. And here’s the other things authors need to understand – following authors is okay but following readers sells. Connect with your readers. Try to engage them, ask them for input, launch a contest to get your fans to help you pick out your next major characters names – be innovative, be brave, be true and write.
I’m an Indie author. I market my book, I network, I twitter, I Facebook and yes, I blog. Oh, did I forget to mention I write. Yeah, I juggle like many and usually once I launch a book I go into hyper-marketing mode.
What I’d love to hear from all writers is what works for you? How do you connect with readers?